Smarter school marketing
Real-time parent intent for smarter enrolment decisions
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Schools with claimed BestSchools profiles
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Claim your school profile.
More Visibility
Increase your school’s visibility and reach more prospective families through a customised BestSchools profile and boosted opportunities across the platform.
Better Insights
Proprietary Parent Insights that reveal what matters most to them and what influences their school choice, helping you make smarter, more informed marketing decisions.
Smarter Tools
Access a growing suite of practical digital marketing tools designed to make everyday marketing easier and more effective.
Silent product demonstration showing a school user opening AI Photo, adding an image, processing a replacement face and comparing the original with the AI-edited result.
Questions about BestSchools
A few useful answers before you claim your school profile.
Still have a question? Contact usIs claiming our school profile free, and what’s included?
Yes. Authorised school staff can claim and manage a standard school profile and receive parent enquiries on the Free plan. Paid plans add extra visibility, profile features, insights and marketing tools. You can start free and compare the paid plans when you need more.
Who can claim our school profile, and how is access verified?
A staff member authorised to represent the school can request access. Use your school email and provide the details requested in the claim form so BestSchools can verify your connection before granting admin access. If your school is already claimed or you need help with access, contact our team.
What can we update or publish through BestSchools?
You can keep your school’s contact details and profile content current and manage parent enquiries. Depending on your plan and the tools available to your school, you can also manage photos, virtual-tour links, events, tour requests and publications. Press releases are submitted for review before publication. Compare features by plan.
What are Parent Insights, and where does the data come from?
Parent Insights brings together patterns in responses to BestSchools parent assessments, including school-choice priorities and preferences. Use these insights alongside your own school data to understand participating families and inform your marketing. The level of detail available depends on your plan. Our privacy policy explains how information is collected and used.
Can we use BestSchools alongside our existing website and enrolment system?
Yes. BestSchools gives families another way to discover your school and make contact; you can keep your existing website and enrolment process. Your profile can direct families back to your school. For a particular system integration, contact us to confirm the options for your school.
“BestSchools helps validate what we’re seeing in our own data and adds unique insights and comparisons for leadership and school governance reporting.”
Joanne McKenzieExecutive Director, Marketing and Community EngagementMelbourne Girls’ GrammarClaim your school profile.
Find your school, confirm your details, and take control of the information families see.